The Citizens Advocacy training provides participants with the opportunity to comprehend the essence, forms, and stages of protection of civic rights and interests. Participants will also explore the intricacies of planning and implementing of advocacy campaigns, analyze strategic communication model, and examine successful campaign examples from around the world.
The training covers the following key areas:
- Understanding the advocacy concept;
- Stages of advocacy process;
- Stakeholders of an advocacy process;
- Objectives and peculiarities of communication with various stakeholders and society at large;
- Formulating messages intended for both wider audience and specific target groups;
- Attracting and retaining supporters;
- Advantages and difficulties of coalition work;
- Rules and etiquette of coalition work.